2014 State of the Paranormal Field

2014 State of the Paranormal Field

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The 2014 State of the Paranormal is a review of trends, big events, popular websites and popular organizations in 2014. This page is designed to preserve historical information and identify possible future trends. If you are involved in the topics of the paranormal, supernatural, UFOlogy, cryptozoology, parapsychology or skepticism this is for you! Enjoy. 

Highlights

These highlights and analysis statements were derived from the information presented in later sections. 

I find that trends tend to occur in cycles and the data I’ve outlined here provides insight into some of those cycles. Interest in skeptical organizations appears to be declining steadily. Revenue from publications and donations for skeptical organizations are decreasing, but these organizations still wield significant influence and capital. 

Additionally there seems to be a renewed interest in nuts and bolts research and work to study areas of fringe science. Researchers and enthusiasts are investing considerable time and money to build databases and new Journals like the ISHAR digital library, SPR Encyclopedia Project, and the International Cryptozoology Journal

Free classes, conferences and collaboration is another growing trend. Antonio Paris of Aerial Phenomena has already put out two, free, virtual conferences on the scientific study of UFOs. And IANDS offers a free online course on NDE’s. But one of the most impressive efforts is the free online Parapsychology and Anomalistic  Psychology course offered through WizIQ

Paranormal investigators, ghost hunters, cryptozoologists and parapsychologists often operate with extremely limited income while skeptical groups are generously funded by large donors. Skeptics have a tremendous advantage in working capital to use for conferences, advertising, content development, virtual infrastructure, etc.  

DoubtfulNews.com scored highest in popularity in my selection of paranormal news aggregators followed by TheDailyGrail.com and Anomalist.com

MUFON membership revenue shows serious decline putting into question the future of the organization. 

James Randi is the highest compensated Director among the Skeptical Non-Profit organizations I examined. He received $195,000 in 2013, $243,750 in 2012 and $146,250 in 2011.

The search terms Ghost, Supernatural, Medium, UFO and Alien rank highest in interest among paranormal-related terms.

The search term Supernatural has much higher average search volume than the term Paranormal. Using Supernatural instead of paranormal, or mixing the use of the words, may increase search traffic if you are a content provider. Additionally, interest in the search term Paranormal is declining while interest in the term Supernatural is increasing. 

Interest in the search term Medium has seen solid increases but may be leveling off. 

The top consumers of paranormal related content by country are the United States, Portugal, Canada, United Kingdom and Australia. The order of consumption varies depending on the website, but visitors from these countries typically account for a large percentage of visits.

Visitors from the states of California, Nevada, West Virginia, Kentucky, New Mexico and Indiana have the largest interest in paranormal related topics.

Visitors from the US cities of Los Angeles, Las Vegas, San Antonio and Portland have the largest interest in paranormal related topics. 

The largest interest in the search terms Skeptic, Skeptical and Skepticism is from the US States of California, Washington and New York. The top US Cities for interest are Irvine, Los Angeles, New York and Portland. 

Big Events

SPR Encyclopedia Project Announced
Robert Mcluhan has been leading the charge to complete a new online encyclopedia for various parapsychology topics. The articles are written by credentialed authors and edited to ensure quality. The goal is to produce a encyclopedia with more depth and less bias than typical Wikipedia articles of the same topic. 

ISHAR Digital Library Announced
ISHAR, or Integrated Studies Historical Archive and Repository, is a massive effort to build a public database of scholarly works in the fields of integrative health, integrative culture and integrative theory. These areas include subjects like the effects of acupuncture, spirituality and consciousness research. 

International Cryptozoology Museum Journal
Loren Coleman announced he is starting a new journal for cryptozoology. The first publication is set for April 2015. There has been a lack of any scientific journals related to cryptozoology in recent years and this could be a great way for researchers to share well-developed research. 

Michael Shermer’s Anomalous Experience
In an article for Scientific American, prominent Skeptic Michael Shermer talked about a strange experience he had that shook his skepticism. This article caused quite a stir since Shermer is one of the leaders of the modern skepticism movement. 

Breaking Ranks with Jeff Meldrum
Noted Bigfoot researcher Jeff Meldrum landed himself in hot water after continuing to support Canadian Bigfoot Researcher Todd Standing. Many Bigfoot researchers consider Todd Standing a persistent hoaxer and fabricator of evidence. In an interview on Coast-to-Coast A.M., Meldrum voiced his continued support for Standing and that resulted in Bigfoot researchers breaking ties with him. 

Sykes Bigfoot Study Correction
In 2013 Dr. Bryan Sykes released a DNA study of various samples collected around the world. Most of the results were uneventful but one was intriguing: It pointed to the existence of an ancient polar bear in the Himalayas, a creature thought to be long extinct. This was huge news in the cryptozoology community! A new analysis of the sample revealed that the original study was flawed and the sample was actually from a modern Polar Bear.

Websites

For this section I chose websites that I believe represent a good cross-section of popular paranormal and anomalous content providers. All of the websites selected don’t necessarily represent the top in website traffic. Please note that information was obtained from Alexa.com and in many cases is estimated and rankings can change on a daily basis. 

Anomalist
Summary: “The Anomalist is a daily review of world news on maverick science, unexplained mysteries, unorthodox theories, strange talents, and unexpected discoveries.”
Google PageRank: 5/10
Alexa Worldwide Rank: 159,339
Alexa US Rank: Not Available
36.4% of Visitors from Portugal, 21.6% from Australia, 17.6% from Ireland, 13.5% from Spain and 9.3% from US
1.20% of traffic derived from searches
620 websites link to Anomalist.com

ASSAP (Association for the Scientific Study of Anomalous Phenomena)
Summary: “ASSAP is a charity and learned society founded in 1981 to investigate, research and educate on a wide range of anomalous phenomena, from hauntings to UFOs, mediumship to monsters.”
Google PageRank: 4/10
Alexa Worldwide Rank: 1,084,083
Alexa US Rank: 584,886
47.2% of Visitors from US
40.30% of traffic derived from searches
136 websites link to ASSAP.ac.uk

CryptoMundo
Summary: “Cryptomundo is a place to enjoy the adventures, treks, theories, and wisdom of some of the most respected leaders in the field of Cryptozoology. This is a place for all ages to share, read, see, and learn about the finds and evidence of the most elusive and rare animals (cryptids) on this planet Earth … Bigfoot, Yeti, Chupacabras, Ivory Billed Woodpecker, Nessie, Yowie, and more. Come back often and be part of the community for Cryptozoology breaking news, new views, fun, and yes occasional humor. “
Google PageRank: 4/10
Alexa Worldwide Rank: 248,119
Alexa US Rank: 67,126
57.5% of Visitors from US
20.60% of traffic derived from searches
1,153 websites link to CryptoMundo.com

CryptoZooNews
Summary: The blog of Cryptozoologist, Loren Coleman. 
Google PageRank: 3/10
Alexa Worldwide Rank: 791,512
Alexa US Rank: Not Available
37.5% of Visitors from Portugal, 26.00% from US, 19.7% from Spain
31.00% of traffic derived from searches
??? websites link to CryptoZooNews.com

CSI (Committee for Skeptical Inquiry)
Summary: “The mission of the Committee for Skeptical Inquiry is to promote scientific inquiry, critical investigation, and the use of reason in examining controversial and extraordinary claims. “
Google PageRank: 6/10
Alexa Global Rank: 129,090
Alexa US Rank: 44,164
54.1% of Visitors from US, 7.3% from UK, 6.5% from Canada
30.70% of traffic derived from searches
3,405 websites link to CSICOP.org

Daily Grail
Summary: “Exploring the fringes of science and history. “
Google PageRank: 5/10
Alexa Global Rank: 129,167
Alexa US Rank: Not Available
41.0% of Visitors from Portugal, 34.2% from US, 6.7% from Canada, 3.6% from Spain
6.50% of traffic derived from searches
989 websites link to DailyGrail.com

DoubtfulNews
Summary: Skeptical look at paranormal and anomalous news, events and claims. 
Google PageRank: 5/10
Alexa Global Rank: 104,499
Alexa US Rank: 53,517
37.0% of Visitors from US, 14.8% from Spain, 14.6% from Chile, 9.1% from Ireland, 5.4% from UK
23.00% of traffic derived from searches
2,998 websites link to DoubtfulNews.com

MUFON (Mutual UFO Network)
Summary: “The Scientific Study of UFOs for the Benefit of Humanity.”
Google PageRank: 5/10
Alexa Global Rank: 315,302
Alexa US Rank: 127,573
53.3% of Visitors from US
27.90% of traffic derived from searches
1,059 websites link to MUFON.com

Paranormics
Summary: UFO and Paranormal News
Google PageRank: Not Available
Alexa Global Rank: 621,122
Alexa US Rank: Not Available
27.7% of Visitors from US
16.30% of traffic derived from searches
94 websites link to Paranormics.com

Skeptic
Summary: “Examining extraordinary claims and promoting science.”
Google PageRank: 7/10
Alexa Global Rank: 132,991
Alexa US Rank: 55,856
60.4% of Visitors from US, 9.6% from UK, 7.3% from Canada, 3.1% from Australia, 1.3% from Netherlands
15.20% of traffic derived from searches
2,559 websites link to Skeptic.com

UFO Digest
Summary: “UFO and paranormal news from around the world.”
Google PageRank: 0/10
Alexa Global Rank: 305,269
Alexa US Rank: 177,620
55.2% of Visitors from US, 9.1% from India, 6.9% from UK, 5.9% from Canada
26.00% of traffic derived from searches
3,246 websites link to UFODigest.com

Who Forted Blog
Summary: “Reporting true tales of the paranormal, the fortean, and the just plain weird.”
Google PageRank: 4/10
Alexa Global Rank: 196,786
Alexa US Rank: Not Available
34.6% of visitors from Portugal, 25.8% from US, 24.2% from Spain
16.50% of traffic derived from searches
383 websites link to WhoFortedBlog.com

Major Non-Profit Organizations

CSI (Committee for Skeptical Inquiry)

Mission: “The mission of the Committee for Skeptical Inquiry is to promote scientific inquiry, critical investigation, and the use of reason in examining controversial and extraordinary claims. To carry out these objectives the Committee:

  1. Maintains a network of people interested in critically examining paranormal, fringe science, and other claims, and in contributing to consumer education
  2. Prepares bibliographies of published materials that carefully examine such claims
  3. Encourages research by objective and impartial inquiry in areas where it is needed
  4. Convenes conferences and meetings
  5. Publishes articles that examine claims of the paranormal
  6. Does not reject claims on a priori grounds, antecedent to inquiry, but examines them objectively and carefully”

Summary: CSI (Website CSICOP.org) is a 501(c)(3) non-profit that acts as a counter-point to belief in the supernatural. They produce articles on their website and the publication Skeptical Inquirer to further their mission. 
EIN: 16-1117777
Committee for Skeptical Inquiry IRS Form 990 (2013)
Committee for Skeptical Inquiry IRS Form 990 (2012)
Committee for Skeptical Inquiry IRS Form 990 (2011)

Website Stats:
Alexa Global Rank – 129,090
Alexa US Rank – 44,164
54.1% of Visitors from US, 7.3% from UK, 6.5% from Canada
30.70% of traffic derived from searches
3,405 websites link to CSICOP.org

Financials: Total revenue for 2013 was $1,329,689 compared to $2,751,545 in 2012. This is 51.7% decrease in total revenue from 2012 to 2013. Total expenses in 2013 were $1,941,628 compared to $1,912,794 in 2012. This is a 1.5% increase in total expenses from 2012 to 2013. 

The largest source of revenue came in the form of grants and gifts for a total $684,871. $414,670 of this revenue came from the related organization Center for Inquiry. Income from publications is the second largest source of revenue at $611,622 for 2013. Publication revenue was $661,440 in 2012 and $702,734 in 2011. 

Director Kendrick Frazier received $36,000 in compensation in 2012 and 2013. President and CEO Ronald Lindsay received $87,423 in 2013, $106,269 in 2012, and 107,397 in 2011 as compensation from related organizations. Barry Karr and Thomas Flynn received between $60,000 to $70,000 each in 2011, 2012 and 2013. 

Notes: Declining revenue from publications indicates declining subscribers to skeptical inquirer. Distribution of Skeptical Inquirer may continue to decline in the coming years which will significantly impact revenue. 

Skeptic

Mission: “THE SKEPTICS SOCIETY is a nonprofit 501(c)(3) scientific and educational organization whose mission is to engage leading experts in investigating the paranormal, fringe science, pseudoscience, and extraordinary claims of all kinds, promote critical thinking, and serve as an educational tool for those seeking a sound scientific viewpoint. Our contributors—leading scientists, scholars, investigative journalists, historians, professors and teachers—are top experts in their fields. It is our hope that our efforts go a long way in promoting critical thinking and lifelong inquisitiveness in all individuals.”

Summary: Skeptic (Website Skeptic.com) is a 501(c)(3) non-profit that provides online articles and publications to combat supernatural beliefs and claims. They publish the journal Skeptic. 
EIN: 95-4550781
Skeptic Society IRS Form 990 (2013)
Skeptic Society IRS Form 990 (2012)
Skeptic Society IRS Form 990 (2011)

Website Stats:
Alexa Global Rank – 132,991
Alexa US Rank – 55,856
55.2% of Visitors from US, 9.1% from India, 6.9% from UK, 5.9% from Canada
15.20% of traffic derived from searches
2,559 websites link to Skeptic.com

Financials: Total revenue for 2013 was $1,551,780 compared to $719,658 in 2012. This is 115.6% increase in total revenue from 2012 to 2013. Total expenses in 2013 were $716,607 compared to $681,424 in 2012. This is a 5.2% increase in total expenses from 2012 to 2013. 

The largest source of revenue came in the form of grants and gifts for a total $1,046,982. This revenue represents a tremendous increase over the $170,456 received in 2012 and $166,434 in 2011.  Income from memberships and sales is the second largest source of revenue at $316,213 for 2013. Membership and Sales revenue was $365,826 in 2012 and $358,119 in 2011. 

In 2013 Michael Shermer and Pat Linse received no compensation from the Skeptics Society. They did receive $79,000 and $74,824 respectively, from related organizations. In 2012 and 2011 Shermer and Linse received no compensation directly from the Skeptics Society, but each received $60,000 in compensation from related organizations. 

Notes: Revenue from admissions, merchandise sold or service performed is the lowest since 2009 (last available statement). This may represent a overall decline in members and publication sales but this decline is minimal. 

JREF (James Randi Educational Foundation)

Mission: “The mission of the JREF is to promote the use of evidence and critical thinking to evaluate questionable or supernatural claims. We provide information and educational tools to enable better evaluation of claims, from the ordinary to the extraordinary. We aim to inspire an investigative spirit in a new generation of critical thinkers.”

Summary: JREF is a 501(c)(3) charity started by former magician James Randi to debunk claims of the paranormal. JREF also adminsters the $1 Million dollar challenge; a prize to anyone who can prove a paranormal ability. 
EIN: 65-0649443
James Randi Educational Foundation IRS Form 990 (2013)
James Randi Educational Foundation IRS Form 990 (2012)
James Randi Educational Foundation IRS Form 990 (2011)

Website Stats:
Alexa Global Rank – 173,020
Alexa US Rank – 90,858
37.9% of Visitors from US, 5.9% from UK, 5.5% from Canada
17.70% of traffic derived from searches
3,502 websites link to web.randi.org

Financials: Total revenue for 2013 was $887,595 compared to $1,293,878 in 2012. This is 31.4% decrease in total revenue from 2012 to 2013. Total expenses in 2013 were $1,039,201 compared to $1,194,827 in 2012. This is a 13.0% decrease in total expenses from 2012 to 2013. 

The largest source of revenue came from lectures and seminars for a total $462,849. Membership due, fundraising, gifts and grants is the second largest source of revenue at $323,874 for 2013. Lecture and seminar revenue was $722,999 in 2012 and $790,823 in 2011. Contributions, gifts and grants were $478,963 in 2012 and $675,669 in 2011.

In 2013 James Randi Served as Chairman and received $195,000 in compensation. In 2012 Randi received $243,750 and in 2011 $146,250. The President, DJ Grothe received $95,000 in compensation in 2011, 2012 and 2013.

Notes: JREF has seen a significant decline in all revenues over the past three years. This could be due to declining interest in the organization or the physical state of James Randi. James Randi is 86 years old after all! Compensation to officers is very high when comparing JREF to other similar non-profit organizations, especially considering revenue. 

Rhine Research Center

Mission: “The Rhine Research Center explores the frontiers of consciousness and exceptional human experiences in the context of unusual and unexplained phenomena.  The Rhine’s mission is to advance the science of parapsychology, to provide education and resources for the public, and to foster a community for individuals with personal and professional interest in PSI.”

Summary: A 501(c)(3) organization dedicated to the advancement of parapsychology research. The Rhine directly promotes research through grants and administers the Journal of Parapsychology. 
EIN: 27-1240690
Rhine Research Center IRS Form 990 (2013)
Rhine Research Center IRS Form 990 (2012)
Rhine Research Center IRS Form 990 (2011)

Website Stats:
Alexa Global Rank – 2,318,499
Alexa US Rank – 605,516
62.4% of Visitors from US
21.90% of traffic derived from searches
306 websites link to Rhine.org

Financials: Total revenue for 2013 was $208,769 compared to $102,930 in 2012. This is 102.8% increase in total revenue from 2012 to 2013. Total expenses in 2013 were $218,400 compared to $150,841 in 2012. This is a 44.8% increase in total expenses from 2012 to 2013. 

The largest source of revenue came from membership dues, gifts and grants for a total $104,560. Program service revenue like workshops, journal subscriptions and tuition income is the second largest source of revenue at $66,887 for 2013. Revenue from dues, gifts and grants was $51,841 in 2012 and $94,555 in 2011. Program service revenue was $44,027 in 2012 and $51,996 in 2011.

Total compensation for all officers in 2013 was $11,790. Compensation was $3,000 in 2012 and $9,196 in 2011. 

Notes: Total revenue declined substantially in 2012 but experienced considerable gains in 2013 due to increases in contributions and program service revenue. 

MUFON (Mutual UFO Network)

Mission: “The Scientific Study of UFOs for the Benefit of Humanity.

GOALS: 1. Investigate UFO sightings and collect the data in the MUFON Database for use by researchers worldwide. 2. Promote research on UFOs to discover the true nature of the phenomenon, with an eye towards scientific breakthroughs, and improving life on our planet. 3. Educate the public on the UFO phenomenon and its potential impact on society.”

Summary: A 501(c)(3) organization dedicated to the study of UFOs. They administer a database of UFO sightings, operate field offices, and promote UFO research and education.
EIN: 37-0990161
Mutual UFO Network IRS Form 990 (2013)
Mutual UFO Network IRS Form 990 (2012)
Mutual UFO Network IRS Form 990 (2011)

Website Stats:
Alexa Global Rank – 315,302
Alexa US Rank – 6127,573
53.3% of Visitors from US
27.90% of traffic derived from searches
1,059 websites link to MUFON.com

Financials: Total revenue for 2013 was $265,309 compared to $216,603 in 2012. This is 23.6% increase in total revenue from 2012 to 2013. Total expenses in 2013 were $288,890 compared to $216,603 in 2012. This is a 33.4% increase in total expenses from 2012 to 2013. 

The largest source of revenue came from membership dues for a total $106,724. Fundraising events is the second largest source of revenue at $95,845 for 2013. Revenue from dues was $129,687 in 2012 and $126,143 in 2011. Fundraising revenue was $50,242 in 2012 and $14,611 in 2011.*

MUFON Director Clifford Clift received $18,000 in compensation in 2011. No other officers or directors received compensation either directly from MUFON or from related organizations in 2011, 2012, or 2013. 

Notes: Membership is certainly on the decline within MUFON. There is a 17.7% decrease in membership revenue from 2012 to 2013. The new Director, Jan Harzan, will have his hands full trying to get those membership numbers up. With continued decline in membership, decreases in donations should be expected. 

*The accounting methods MUFON uses seem inconsistent and I experienced difficulty interpreting and directly comparing the 990s. I suspect MUFON changed the way it recorded fundraising revenue from 2012 to 2013. 

International Cryptozoology Museum

Mission: “The International Cryptozoology Museum has as its primary mission to educate, inform, and share cryptozoological evidence, artifacts, replicas, and popular cultural items with the general public, media, students, scholars, and cryptozoologists from around the world.

Summary: A 501(c)(3) organization in Portland, Maine, dedicated to educating the public in the field of cryptozoology and advocating for further research.
EIN: 45-3598429
International Cryptozoology Museum IRS Form 990-N (2013)
International Cryptozoology Museum IRS Form 990-N (2011)

Website Stats:
Alexa Global Rank – 3,061,568
Alexa US Rank – Not Available
11.80% of traffic derived from searches
126 websites link to CryptozoologyMuseum.com

Financials: Total gross receipts less than $50,000 annually. More detailed information not available. 

Notes: Detailed financial data is not available because non-profits with gross receipts can file IRS form 990-N, which does not require detailed reporting. 

Trends

Top 10 Keywords

The following keywords were chosen using Google’s Keyword Planner tool. Popular keywords of interest were picked for comparison. Average monthly search volume is shown in parenthesis. Please note that average monthly search volume can differ from trend data below. The terms are: Supernatural (1,830,000), Ghost (823,000), UFO (550,000), Alien (550,000), Paranormal Activity (450,000), Aliens (368,000), Bigfoot (301,000), Medium (246,000), Paranormal (135,000), and Psychic (135,000). 

Trend data was generated using Google trends. I looked at the past 5 years for the United States only. The following graphs show comparative interest in search terms. 

Top Keywords

Comparison of keywords:  supernatural, ghost, paranormal activity, and paranormal

Comparison of keywords: supernatural, ghost, paranormal activity, and paranormal

 The keyword ghost has the highest interest, far greater than any of the other terms. Keep in mind the top bar of the graph represents 100 interest level and the bottom is 0. The term Ghost peaks around October or November of each year. Interest in the term Ghost has remained relatively consistent with some peaks and valleys. There was an impressive peak in November of 2013. 

Interest in the term paranormal is on a slight downward trend over the last 5 years. Interest could have seen an increase due to the paranormal activity movies which have now become much less popular. A look at interest in the term Paranormal before 2010 confirms this: Search volume was even lower than today and flat throughout the year and year-to-year. Expect interest in the term paranormal to continue to decline. 

Interest in the term supernatural has seen steady gains in popularity over the past 3 years. This increase has become less prominent in 2014 and may indicate leveling off. Since 2004 the term has seen consistent growth in interest. Interest varies considerably throughout the year with peaks in May, October and February and valleys in March, June/July, and December. 

The keywords paranormal and paranormal activity show impressive peaks at October 2010, October 2011, and a smaller peak at October 2012. These peaks closely follow the release of the Paranormal Activity movies. Paranormal Activity 2 was released October 22, 2010; Paranormal Activity 3 was released October 21, 2011; Paranormal Activity 4 was released October 19, 2012. Before late 2009 interest in the term Paranormal Activity was 0. Expect interest in the term Paranormal Activity to decline gradually to 0.  

Comparison of keywords:  alien, aliens, ufo

Comparison of keywords: alien, aliens, ufo

 

Interest in the term Alien has been somewhat consistent over the past 5 years. Interest throughout the year sees minor variations with no discernible seasonal trends. Two notable peaks occurred at June 2012 and October 2014. The June 2012 spike can be attributed to the release of the move Prometheus, which is considered a prequel to the Alien movie series. 

Interest in the term Aliens has been on the decline since early 2012 (past 3 years). A significant spike in interest occurred in July 2011. This spike corresponds to the movie Cowboys vs. Aliens. The term Aliens typically sees low interest in September. 

Interest in the term UFO is on a slight decline since 2012. Interest throughout the year is somewhat flat with peaks and valleys caused by big UFO-related news stories. 

Comparison of keywords:  medium, bigfoot, psychic

Comparison of keywords: medium, bigfoot, psychic

 Interest in the term Medium has been increasing over the past 5 years with possible leveling off in 2014. The term typically experiences a spike in interest every October with low points in January/February, although this is not consistent every year. 

Interest in the term Bigfoot has increased very slightly over the past 5 years. Spikes in Bigfoot interest correspond to popular related news stories. Interest is typically lowest in the August-October months, but this can be disrupted by a big news story. 

Interest in the term Psychic remains flat with little seasonal variation and a slight decline in 2014. Based on historical interest I don’t expect this decline to continue. 

Supernatural Interest Top 5 States
1. West Virginia (100)
2. Kentucky (92)
3. Indiana (89)
4. Idaho (87)
5. Maine (85)

Supernatural Interest Top 5 Cities
1. Milpitas (100)
2. Sterling (100)
3. Portland (87)
4. San Antonio (86)
5. Columbus (82)

Ghost Interest Top 5 States
1. West Virginia (100)
2. New Mexico (100)
3. Nevada (95)
4. Utah (94)
5. Kentucky (91)

Ghost Interest Top 5 Cities
1. San Antonio (100)
2. Los Angeles (100)
3. Phoenix (96)
4. Chicago (92)
5. Austin (91)

UFO Interest Top 5 States
1. New Mexico (100)
2. California (78)
3. Arizona (78)
4. Nevada (77)
5. Colorado (70)

UFO Interest Top 5 Cities
1. Los Angeles (100)
2. Las Vegas (92)
3. Phoenix (92)
4. Portland (91)
5. San Antonio (86)

Alien Interest Top 5 States
1. New Mexico (100)
2. California (98)
3. Nevada (93)
4. Texas (89)
5. Arizona (88)

Alien Interest Top 5 Cities
1. Los Angeles (100)
2. Las Vegas (90)
3. Portland (84)
4. Austin (84)
5. San Antonio (83)

Paranormal Activity Interest Top 5 States
1. Texas (100)
2. California (96)
3. Nevada (90)
4. Illinois (85)
5. Indiana (83)

Paranormal Activity Interest Top 5 Cities
1. Las Vegas (100)
2. Los Angeles (98)
3. Dallas (97)
4. Houston (91)
5. Chicago (88)

Aliens Interest Top 5 States
1. North Dakota (100)
2. New Mexico (79)
3. Arizona (75)
4. California (71))
5. Nevada (71)

Aliens Interest Top 5 Cities
1. Las Vegas (100)
2. Tucson (99)
3. Los Angeles (98)
4. Phoenix (91)
5. San Antonio (89)

Bigfoot Interest Top 5 States
1. Idaho (100)
2. Washington (95)
3. West Virginia (93)
4. Wyoming (92)
5. Alaska (88)

Bigfoot Interest Top 5 Cities
1. Spokane (100)
2. Seattle (68)
3. Portland (61)
4. Oklahoma City (56)
5. Pittsburgh (51)

Medium Interest Top 5 States
1. West Virginia (100)
2. Indiana (94)
3. Ohio (94)
4. Oklahoma (93)
5. Kentucky (92)

Medium Interest Top 5 Cities
1. New York (100)
2. Boston (96)
3. Chicago (96)
4. Los Angeles (94)
5. San Diego (93)

Paranormal Interest Top 5 States
1. West Virginia (100)
2. Texas (97)
3. California (95)
4. Kentucky (95)
5. Indiana (91)

Paranormal Interest Top 5 Cities
1. Milpitas (100)
2. Sterling (94)
3. Los Angeles (73)
4. Las Vegas (72)
5. Dallas (70)

Psychic Interest Top 5 States
1. Nevada (100)
2. New York (94)
3. New Jersey (92)
4. California (85)
5. Hawaii (83)

Psychic Interest Top 5 Cities
1. Los Angeles (100)
2. Las Vegas (97)
3. New York (92)
4. Philadelphia (78)
5. San Francisco (75)

Special Group

I also picked several keywords related to movements and special interest areas for comparison. These include Skeptic (27,100), Skepticism (18,100), Skeptical (74,000), Parapsychology (14,800), UFOlogy (2,400), and Cryptozoology (27,100). Pseudo-skeptic and variations did not receive enough monthly searches to offer consistent data. Needless to say interest in this term is very low. 

Graphs were generated with Google Trends. Each graph looks at the past 10 years for the United States. 

Comparison of Keywords:  skeptic, skepticism and skeptical

Comparison of Keywords: skeptic, skepticism and skeptical

Interest for the term Skeptic has declined significantly over the past 10 years with possible leveling off in 2014. Low points are typically in June or July while high points typically occur in October and around big news stories with the term skeptic. 

Interest in the term Skeptical has increased significantly over the past 10 years. Interest in the term Skeptic and Skeptical may be negatively correlated. High points typically occur in September and around significant news stories including the word Skeptical. 

The term Skepticism has experienced a slight increase in the past year. Interest in the term is highly volatile with dramatic up and down swings. Peaks are typically in February and September/October. Extreme lows occur in July and smaller valleys in December. 

Comparison of keywords:  ufology, parapsychology, cryptozoology

Comparison of Keywords: ufology, parapsychology, cryptozoology

Interest in the search term UFOlogy has been consistently low over the past 10 years. In the past 5 years interest has become less volatile and continues at a somewhat flat but minimal level.

Interest in the term Parapsychology has experienced a slight but steady decline over the last 10 years. Seasonal variations in interest are minimal. 

The term Cryptozoology was the most popular of the three terms and is subject to extreme volatility. Most of this volatility is due to high search traffic for the term when possible new creature discoveries are announced. Overall interest in the search term has declined significantly over the past 10 years. 

Skeptic Top 5 States
1. Washington (100)
2. Vermont (97)
3. Idaho (89)
4. California (87)
5. Maine (81)

Skeptic Top 5 Cities
1. Portland (100)
2. Seattle (94)
3. Irvine (86)
4. Austin (84)
5. Los Angeles (84)

Skepticism Top 5 States
1. Nebraska (100)
2. New York (96)
3. Indiana (96)
4. Kansas (89)
5. California (87)

Skepticism Top 5 Cities
1. Tucson (100)
2. New York (77)
3. Irvine (75)
4. San Diego (74)
5. Washington (67)

Skeptical Top 5 States
1. Arizona (100)
2. California (56)
3. New York (56)
4. Maryland (54)
5. Washington (54)

Skeptical Top 5 Cities
1. Scottsdale (100)
2. Phoenix (39)
3. New York (24)
4. Portland (23)
5. Los Angeles (23)

Parapsychology Top 5 States
1. Indiana (100)
2. Pennsylvania (90)
3. Wisconsin 89)
4. Michigan (88)
5. Washington (87) 

Parapsychology Top 5 Cities
1. Seattle (100)
2. San Francisco (89)
3. Los Angeles (86)
4. Atlanta (85)
5. New York (83)

UFOlogy Top 5 States
1. California (100)
2. New York (100)
3. Not Available
4. Not Available
5. Not Available

UFOlogy Top 5 Cities
Data Not Available

Cryptozoology Top 5 States
1. Maine (100)
2. New Hampshire (31)
3. New Mexico (28)
4. Kentucky (28)
5. Arkansas (27) 

Cryptozoology Top 5 Cities
1. Portland (100)
2. Louisville (23)
3. Columbus (22)
4. St. Louis (19)
5. Tampa (18) 

Who to Watch for 2015

API (Aerial Phenomenon)
API is directed by Antonio Paris, a former military counter-intelligence agent with a Master’s in Planetary Science. Mr. Paris has taken on the daunting task of bringing legitimacy back to the field of UFOlogy. API has already done several interesting investigations and will be held its second virtual conference in early 2015. Hard investigation doesn’t always sell well, but it is refreshing to see a group using good methods even though the work is difficult. This is the type of work that needs to be done to advance the field. 

ARS (Anomalies Research Society)
ARS is the work of Sharon Hill and Kenny Biddle. The group has been adding members and consultants with the goal of investigating claims of the paranormal. Think of the group like a skeptical ghost hunters. You might know Sharon Hill for her Doubtful News site or articles through various skeptical outlets. Sharon is a scientific skeptic and it will be interesting to see how this skepticism plays into the work of API. 

International Cryptozoology Museum Journal
Loren Coleman’s announcement on a journal for cryptozoology will be interesting to watch. The journal is open to new submissions and will provide a great place to see scholarly work from a variety of researchers in the field. The first publication is set for April 2015. Coleman will have his work cut out for him though: Criticism of any journal articles will be high and many will be waiting to see a slip-up in quality. This analyst hopes Coleman will use an extensive review process to present solid articles. If that happens we could see a lot of great contributions from well-known and little-known researchers. 

Disclosure and Distribution

www.TheParanormalAnalyst.com and related web properties like www.BustThatGhost.com were excluded from this paper. Since I manage these websites it would be self-serving to include them. 

You are free to distribute this publication in whole or part with attribution to www.TheParanormalAnalyst.com Thanks for reading! 

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